Dreamforce 2024, held from September 17-19 in San Francisco, was the world’s largest AI event, showcasing innovations like Agentforce, the first platform for building autonomous agents. Attendees enjoyed transformative keynotes, groundbreaking product launches, and hands-on learning sessions. 

In today’s blog post, we dive into the firsthand experience of our Managing Partner, Alexandre Bento, at Dreamforce 2024. Through his insights, discover the latest innovations and key trends from the world’s largest AI-focused event.  

Alexandre, what were the main trends highlighted at Dreamforce 2024?

Dreamforce 2024 was truly a pivotal event, with two major trends standing out: Agentforce and Data Cloud. Agentforce represents a significant leap in AI technology, introducing autonomous agents capable of handling complex tasks independently. These agents, evolving from the “Copilot” model, are now able to make decisions and execute actions based on real-time data within Salesforce, offering seamless AI integration into business processes. This allows businesses to automate operations more efficiently while maintaining accuracy and speed in decision-making. 

Data Cloud plays a crucial role in supporting this transformation, providing real-time data that powers these AI agents, enabling personalisation and improving operational efficiency. This advancement allows businesses to make informed, agile decisions, transforming how they leverage data across the enterprise. 

Additionally, Tableau Einstein was a standout innovation this year. This next-generation analytics platform combines the power of Tableau with AI, providing predictive and contextual insights directly within workflows. Integrated with Salesforce, it enables businesses to make strategic decisions faster and more effectively. These innovations show that AI and data analytics are becoming deeply embedded in daily operations, elevating automation and personalisation to new heights. 

Which keynote or session was the most impactful for you and why? 

The Main Keynote was the most impactful for me, especially because of the Agentforce announcement and the live demo. Seeing a real-world application of AI-powered agents in action was a game-changer, showcasing how these tools can revolutionise business processes through automation and data-driven decision-making. 

What insights did you gain from the keynote speakers or Salesforce leaders? 

One of the key takeaways from the Salesforce leaders was the emphasis on how fast the business landscape is changing, especially in how customers interact with services. Agentforce will play a pivotal role in reshaping customer engagement through automation, making these interactions faster, smarter, and more efficient. 

Did you see any new Salesforce features or innovations that caught your attention? 

Yes, without a doubt, Agentforce was the highlight. It’s pushing business automation to the next level, allowing AI agents to autonomously handle tasks like customer service inquiries and sales lead qualification. This kind of innovation can significantly streamline operations for businesses. 

How could these innovations impact Target Everest’s clients? 

Agentforce could have a massive impact on our clients by fully automating their customer support journeys. By implementing these AI agents, we can help our clients provide faster, more efficient service, reducing the need for manual intervention and improving overall customer satisfaction. 

Did you participate in any technical sessions or workshops? How was the experience? 

Yes, I took part in several hands-on sessions focused on Agentforce and Data Cloud. These sessions were incredibly valuable for deepening my knowledge of these products. It’s a great opportunity to gain insights, learn new skills, and get a first-hand look at the tools before they’re fully available to the broader community. Plus, the exclusive Salesforce swag was a nice bonus! 

Did you learn anything new that we can apply to our projects? 

Definitely! Once available, we can apply the Agentforce Service Agent to automate customer support processes for our clients. This will greatly improve efficiency and enhance the customer experience, allowing businesses to operate more smoothly. 

How do the discussions at Dreamforce reflect upcoming market trends? 

The discussions at Dreamforce clearly show that Salesforce is deeply attuned to its customers’ evolving needs. Salesforce is a customer-centric company, and the innovations they are introducing—like Agentforce—are directly aligned with what customers are seeking: more personalised, efficient, and data-driven customer experiences. 

Any insights on the future of CRM and digital transformation that our clients should know? 

The biggest realisation from Dreamforce is that the future of customer engagement and interaction will rely heavily on text, voice, and visual inputs. Businesses need to adapt to this new reality quickly by upgrading their digital systems to support these interaction methods. Otherwise, they risk becoming outdated and irrelevant. 

What was your overall experience in terms of learning and inspiration at the event? 

Dreamforce was the best event I’ve ever attended. It offered a wealth of well-curated content, training, workshops, and a showcase of cutting-edge innovations. The level of learning and inspiration was truly unmatched. 

Was there anything memorable or unexpected that you’d like to share? 

Yes, one memorable moment was that I was so engaged in the sessions that I completed and passed two Salesforce certifications in a single afternoon! It was a great achievement and a testament to how immersive and motivating the event was. 

Want to know how Target Everest can apply these innovations to your business? Complete the form, and we’ll get in touch with you soon!